I had the opportunity to design and layout an internal newsletter for the Western Convenience Stores Association (WCSA), focusing on current issues and developments impacting the convenience store industry. This project aimed to create an informative and visually appealing resource for members, ensuring that the content is not only engaging but also effectively communicates key messages relevant to their operations and the marketplace.
The newsletter features a clean and contemporary design that aligns with WCSA's brand identity, incorporating their colour palette and typography to maintain a cohesive look. Through the use of well-structured layouts, I organized the content into easily digestible sections, making it straightforward for readers to navigate and find the information most pertinent to them.
Each edition includes articles addressing pressing topics within the industry, updates on regulatory changes, highlights of best practices, and profiles of member convenience stores. To enhance reader engagement, I integrated high-quality images, infographics, and sidebars that provide additional context and visual interest. This thoughtful incorporation of visuals serves to break up the text and amplify the overall message of the newsletter.
The final product not only serves as a valuable communication tool for the association but also enhances member engagement by keeping them informed about industry developments and WCSA initiatives. Through this internal newsletter, my goal was to empower WCSA members with relevant information that supports their business growth and fosters a sense of community within the convenience store sector.
11" x 17" folded brochure.