For Motor Werke, I was tasked with designing a cohesive marketing package that exemplifies a 'high-end' professional look, crucial for showcasing the caliber of cars serviced and modified at their facility. Understanding that first impressions are vital in the automotive industry, particularly for clientele seeking luxury and performance, I focused on creating a polished and sleek design that reflects the sophistication and precision that defines Motor Werke’s brand.
The project encompassed a wide range of design elements, starting with the creation of premium business cards. These cards were designed with a minimalist approach, utilizing high-quality materials and finishes to provide a tactile experience that matches the luxury automotive market. I incorporated the company’s logo and tagline with careful attention to typography and colour selection, ensuring that the cards conveyed a sense of elegance and professionalism while remaining memorable.
In addition to business cards, I developed trade show banners that effectively communicate Motor Werke’s services and unique selling propositions. Each banner was designed to capture attention while providing essential information at a glance. I utilized striking visuals of high-end vehicles, paired with compelling headlines and concise text that clearly articulate the quality of work that clients can expect. The banners' layout focused on aligning with both the aesthetic and functional needs of trade show environments, ensuring readability and impact from a distance.
To maintain a consistent visual language across all marketing materials, I adhered to a carefully defined color palette and design style that embodies the brand's identity. This consistency not only enhances brand recognition but also conveys a unified message of quality and professionalism.
Overall, my work with Motor Werke focused on crafting a visual identity that resonates with their target audience, enhances their brand presence, and effectively communicates their dedication to quality and service in the luxury automotive sector.
Postcard design.
Business card design.
Business card design.
Banner design 33" x 79".
Banner design 33" x 79".