I had the privilege of designing and illustrating the logo identity for Mindful Consumption, a small health awareness company dedicated to promoting sustainable and informed choices in lifestyle and nutrition. This project was an exciting opportunity to create a visual identity that aligns with the values of health, mindfulness, and sustainability that define the brand.
The logo design process began with extensive research into Mindful Consumption’s mission and target audience. I aimed to capture the essence of the brand through a logo that embodies a sense of balance and well-being. By exploring various concepts and visual elements, I crafted a logo that integrates organic shapes and calming colour palettes, reflecting the company’s focus on health and environmental consciousness. This thoughtful approach ensures that the logo not only resonates with their mission but also appeals to their audience's aspirations for a healthier lifestyle.
In addition to the logo, I designed a set of business cards that provide a cohesive extension of Mindful Consumption's brand identity. The business cards were created to provide a tactile and visually appealing representation of the brand, featuring the newly designed logo, as well as harmonizing colors and typography. By incorporating both design elements and informative content, I ensured the cards effectively communicate the company’s core values while remaining professional and approachable.
Throughout the design process, I collaborated closely with the Mindful Consumption team to gather feedback and refine the concepts. This collaborative approach ensured that the final deliverables not only met the brand's aspirations but also accurately reflected its voice and vision.
The outcome of this project is a distinctive logo and business card design that serve as powerful visual assets for Mindful Consumption. These elements are designed to foster recognition and trust within their community, enhancing their outreach efforts as they work to raise health awareness. Overall, my work with Mindful Consumption contributed to the establishment of a strong brand identity that supports their mission of encouraging mindful and health-conscious choices.
