Shift Faced Designs

For nearly a decade, I have had the privilege of collaborating with Metrie, a leader in the millwork industry, to create and refine in-store marketing materials across North America. My role encompassed designing and updating a wide range of promotional assets, including saddle-stitched profile guides, panel fold brochures, desk pads, mini-guides, and wall posters.

Throughout this partnership, I contributed significantly by illustrating most of the 3D renderings of profiles featured in these marketing materials, which were also prominently displayed on Metrie's website. I customized these renderings to reflect regional variations, ensuring every market segment felt represented and engaged. In addition to these materials, I also designed co-branded guides for various retailers that showcase Metrie products, further aiding in brand visibility and product integration.

Recently, a brand update necessitated a comprehensive refresh of all marketing materials. In response, I led the redesigning of the interior pages of their regional profile guides, ensuring that the new design aligned seamlessly with Metrie’s updated brand identity. This involved developing a cohesive look for all marketing collateral to enhance visual appeal and clarity.

My approach combines creativity with strategic thinking. I aim to create visually stunning materials and enhance Metrie’s presence in a competitive market. Through our collaboration, I have strived to ensure that every piece resonates with Metrie's commitment to quality and innovation.

A refresh was required to all marketing materials after an update to their brand. I developed and implemented the design of all interior pages within their regional profile guides, as well as the look of all other marketing collateral.

Refreshed brand design for 2022 of the wall poster for display in retail locations. (up to 36.5" x 47.5")

Illustrated renderings of Metrie's selection of interior mouldings and doors.

Several variations of illustrated renderings provided for online and print collateral.

Developed renderings for Metrie's website "spin" feature. Required for over 225 sets of profiles with various finishes, these illustrated rendering sets allow customers to view the profile online in a full 180 degree rotation.

Custom Metrie rendering collections for online distributors such as Lowe's.

Point of purchase banners for retail display within hardware stores across North America. (80" x 32")

Social media campaign promoting a primed, painted and ready to install shiplap.

Previous generation of Metrie's marketing materials.

Custom co-branded Metrie guide for Central Woodworking 2020-2021 moulding collection.

Custom co-branded Metrie guide cover for Magbee Contractors Supply.

Previous generation of Metrie's profile guide books, customized for each region's selection of moldings across North America.

Previous generation of the profile guide's table of contents spread.

Previous generation of the profile guide moulding selection spread.

Previous generation of the panel fold brochure of moulding selections for regional branches.

Previous generation of the wall poster for display in retail locations.