For McGregor Thompson, I developed a comprehensive three-part banner system designed to deliver a refreshed look and feel that effectively showcases their most recent projects. This project aimed to create a visually cohesive and impactful display that captures the attention of both existing and potential clients while enhancing the firm’s brand identity at various events.
To achieve a refreshed aesthetic, I selected a modern color palette and typography that aligns with McGregor Thompson’s brand identity while also appealing to contemporary design sensibilities. The layout emphasizes a clean and professional look, with strategic use of white space to ensure that each project stands out. Informative captions accompanying the visuals provide context and insight into the unique challenges and solutions for each project, further engaging viewers and demonstrating the firm’s expertise.
Collaboration with the McGregor Thompson team was essential throughout the design process, allowing for input on project selection and ensuring that the final banners accurately represented their vision and values. The banners were designed to be easily transportable and set up for various events, making them a versatile marketing tool for trade shows, conferences, and client presentations.
