While collaborating with SIX12 Creative, I had the invaluable opportunity to contribute to a diverse range of marketing projects for Mac's Convenience Stores. My role involved several key areas of focus, including updating in-store signage, crafting compelling social media posts that effectively reflect current promotions, and engaging in video editing and production tailored for both internal and external audiences.
For the in-store signage updates, I worked closely with the Mac's marketing team to develop visually appealing graphics that not only align with the brand's identity but also effectively communicate ongoing promotions and product offerings. This involved choosing engaging imagery and clear, concise messaging that would attract the attention of customers while enhancing their shopping experience. By ensuring that the signage was both informative and aesthetically pleasing, I helped create an inviting atmosphere that encourages purchases.
In addition to signage, I played a pivotal role in designing social media assets aimed at promoting current promotions and events across platforms such as Instagram, Facebook, and Twitter. These assets were carefully crafted to capture Mac’s vibrant brand personality while adhering to best practices for each platform. By utilizing eye-catching graphics and engaging copy, I aimed to drive customer interaction and encourage store visits. The social media strategy was geared toward creating a consistent and cohesive online presence that resonates with Mac's diverse customer base.
Additionally, my responsibilities included video editing and production for a variety of projects, ranging from promotional videos to internal training materials. I collaborated with the creative team to conceptualize, shoot, and edit videos that highlight Mac's unique offerings, community involvement, and brand values. Through thoughtful editing techniques and meticulous attention to detail, I ensured that each video effectively conveyed the desired message while maintaining high production quality. These videos were aimed at both external audiences for marketing purposes and internal audiences to support staff training and engagement.
Overall, my experience working with Macs Convenience Stores through SIX12 Creative allowed me to enhance their marketing efforts across multiple channels. By combining my skills in graphic design, social media content creation, and video production, I contributed to the development of effective marketing strategies that not only promote current promotions but also strengthen Mac's position as a go-to destination for convenience and quality.
Mac's Convenience Stores ACT Leadership Meeting 2015 – Welcome to Vancouver, B.C. Video
Video for long weekend social media campaign.
Social media posts.