DEGER Canada sought to establish a strong presence in the North American solar industry market, and I was tasked with designing a magazine advertisement to support their expansion efforts. This project required a thoughtful approach to effectively convey DEGER's message while preserving and reinforcing its brand identity as it ventured into a new and competitive landscape.
The advertisement is designed to capture the essence of DEGER's innovative solar solutions, highlighting their commitment to optimizing solar energy generation through cutting-edge technology. By incorporating impactful imagery of their products in action, I ensured that the ad visually represents the efficiency and reliability that DEGER is known for.
To seamlessly integrate their brand identity, I utilized DEGER's established colour palette, typography, and logo, creating a design that resonates with their existing customer base while appealing to potential clients unfamiliar with the brand. Careful attention was given to the messaging, ensuring that it communicates DEGER's unique value proposition and differentiates it from competitors in the North American market.
2021 ad design for North American Clean Energy magazine. 1/3 magazine sized ad (7.5" x 3.25")
Placement of the ad from the March/April 2021 issue of North American Clean Energy magazine.